One proven way of boosting your rank with search engines is to provide relevant content on your website and update it frequently. But how do you get that done if you don’t know how to code a website and you don't want to pay a designer every time you want to post something?

The easiest way for you to keep your site up to date is with a content management system. A content management system, or CMS, will allow you to update pages on your website without having to deal with even one line of code. You can post product photos, company news, industry perspectives, or anything else right from your own office computer.

Many CMSs will also allow you to have a blog where you can write about your company’s latest success stories, product tips for your customers, or anything else related to your business or industry.

There is a broad range of content management systems available today with different features and capabilities, and many of them are open-source (translation: free). You will still have to pay someone to install it, but the software itself won’t cost you anything. Find someone who can explain the advantages of different content management systems to you in plain language and don’t get something with a lot of features you know you’ll never use.

Don’t be afraid to ask questions and shop around. Expect any designer you’re getting an estimate from to show you other websites they’ve done using a CMS. Make sure they explain things to your satisfaction without all the jargon. And find out what they charge for support after the job is done.

Once the content management system is installed, jump in and start using it right away. Post information that your customers will find useful. Once the search engines notice that you’re making regular updates to your site, they’ll come back and look for changes more often - and that will bump you up the ladder in the search results.